Learn about the Public Relations Institute

About the Institute

Institute Expertise

Crisis Communications​

In times of crisis, it is imperative to stay ready, responsive and reassuring to your audiences. PRI offers clients a blueprint for managing issues, as well as evergreen resources they can lean on before, during and after a challenging period. 

Public Relations

Building brand awareness, support or maintaining relationships all start with positive communication. Our interactive workshops help industry leaders and experts build foundational PR knowledge and  strategies they can use to further their business and organizational initiatives.

Social Media Strategies

The digital abyss isn’t as daunting with a plan! PRI trains clients in the craft of social media marketing though content strategy, engaging graphics, instruction on maintaining and managing “live” relationships and responding in times of crises.

Organizational Change

Maintaining structural integrity is crucial to the success of any organization, especially during changes in leadership or team dynamics. Proactive planning for future developments guards against loss of revenue, negative public perception, and negative work environments.

Women in Business

Shattering the glass ceiling isn’t enough. It’s time for women to thrive — but with balance. Learn what works, what doesn’t and what can flex to create a healthier, happier relationship with business for you.

Entrepreneurship

Now more than ever, entrepreneurial ecosystem is experiencing an influx of new business owners and financial support.  PRI’s president and serial entrepreneur, Stafford Wood, shares the core markers of a successful business and how to maintain momentum in your market.

Corporate Communication

Financial, legal and regulatory stakeholder communications for internal and external audiences

Graphic Design

Award-winning branding and graphic design services

Social Media Management

Engaging and interactive social media publishing and marketing campaigns

Interactive Services

Engaging and interactive social media publishing and marketing campaigns

The Future of Tech-Design

About Covalent Logic

Covalent Logic is an award-winning, full-service communications agency focused on the intersection of graphic design, web development and public relations. Founded by Stafford Wood in 2005, our agency passionately pursues meaningful results for our clients through diligent research, strategic development, creative ideas and thoughtful execution.

The Covalent team comprises experts in graphic design, digital strategy, governmental relations, website development, crisis communications, messaging, branding and public relations. The firm has amassed more than 200 awards, including Adrians, Anvils, ADDYs, Bulldogs, Hermes, Lanterns, Magellans, MarComs, Quills, Stevies, Tellys, Thoths and VEMAs.

Covalent has planned and executed communications projects with Fortune 500 companies, global media relations efforts and revolutionary branding campaigns. Our clients include government entities, international corporations, educational institutions, nonprofits and regional businesses.

Covalent’s team provides a level of project management and client service to ensure each project remains on schedule and on budget as well as expert consultation, innovative design and strong technical development throughout every phase.

General FAQs

questions about the Institute

Yes! Our offerings include specialty workshops that are adjusted by industry needs. Please contact Julie Donald at julie@covalentlogic.com for more information.

Contact Julie Donald at julie@covalentlogic.com directly to schedule a consultation and see if our services are offered in your area.

Contact Julie Donald at julie@covalentlogic.com directly to discuss speaker availability, request a list of available topics or to schedule a booking date.

There are several opportunities to see Stafford live. Click here to see all upcoming events and register.